Aplan Application


Some lives are conducted with such precision and sublime elegance that they achieve the status of artworks in themselves. Every careful word and calibrated action becomes a subtle performance. Clothing these bodies becomes a profound expression of self-determination. The wardrobe for life uses consistency to project confidence.

Formal restraint does not mean limiting the power of the individual. It means foregrounding personality, creativity and intellect. It means letting clothing create a supporting context for expression, joy and whim. The wardrobe for life is liberating.

All uniforms are expressions of power. The highest form is the personal uniform, which is an expression of power over yourself. It is a declaration that you have taken control over your environment.

Today, we are under constant pressure to make decisions. The speed of communication confuses words with images, and bodies with spaces. Attention and importance collapse into alerts and notifications. A wardrobe for life is a conscious decision to make fewer decisions. It is the certainty that comes from knowing yourself, and trusting your taste.

A Plan Application is a range of meticulous clothes, each designed for a particular purpose to achieve a given result. This specificity doesn’t restrict application. They are at the service of the wearer to intepret, personalise, adapt and deploy.

“You should see the person first, not their clothes. Then, when you look closer, you should see the beauty of the details, the quality of the material, and the skill of the construction. This understated elegance is the sign of a confident person.”

“To be simple is not to be simplistic. To be complex is not to be complicated. To achieve simplicity is a complex task.”